SMS stands for “short message service.” Thus, SMS marketing is disseminating information, creating buzz and generating brand awareness through the use of text messages.SMS marketing is one of the most impactful tactics that a marketing team can implement. The effectiveness can largely be contributed to two key factors. First, an SMS message can be sent to any mobile phone device, whether they are smart technology enabled or not. Also, text messages are almost always opened. The majority of phone owners begin every text they receive. The open rate of text messages is a whopping 98 percent, which is 78 percent higher than email marketing messages.
Three principles of SMS Marketing Guide for Business– to have a successful SMS marketing campaign, there are some guidelines that businesses must follow. Recipients must opt-in to text message, timing is vital, and frequency matters too. The universal nature of text messages makes SMS a valuable marketing channel for any business. There are many ways to use SMS as a vehicle to reach your customers and clients. Examples of SMS marketing campaigns are sending discounts and special offers, important updates, reservation or appointment scheduling and reminders, and company-wide alerts.
SMS marketing software helps manage and automate your text message campaigns. It is a tool for creating, running and monitoring SMS campaigns. There are a lot of different SMS marketing software products on the market, with more being added all the time. Thus, it is essential to know what options the software provides.
When it comes to SMS marketing, creating simple, standalone SMS messages is a great option. You can send a mass text to all of your customers at once or create separate groups to target messages to specific groups of your customer base. SMS is a powerful marketing tool because you can align the words to each customer’s position in your sales funnel. SMS marketing works wonder for retail stores. Promotions only work as well as the marketing and advertising behind them.